Journey Maps

We use journey mapping during the design challenge framing and synthesis phases of the design process to visualize key themes in the data and to identify community members’ priorities.

Our founder created this journey map for the Johns Hopkins School of Nursing Community Aging in Place Program (CAPABLE). This journey map helped them better understand the paint points and opportunities for deepening impact within a nurse’s process of joining and then becoming a veteran of the CAPABLE program.

Our preferred method of journey mapping is to facilitate community members through their own journey mapping process because we believe insights tend to be most relevant when they come from people with lived experience related to the design challenge.